Work

Making More with Less

Client

Parker Steel

Parker Steel is the largest provider of metric-sized metals in the United States. They are also the only distributor that stocks metric metals exclusively. We’ve served Parker Steel since 1996.

Problem

They asked us to improve the volume of leads generated by their ongoing efforts with Google Ads. However, they did not want to increase the campaign’s budget.

Services Provided

SEO
Pay-Per-Click Advertising
Website Maintenance
Caller Experience Marketing
Video Production

Solution

Our team optimized their campaigns, ad groups, ads and keywords. Without spending any additional money, we drove triple-digit increases in request for quote submissions and phone calls.

Our work led to an increase in conversions of

+595%

Despite our huge success, we reduced Parker Steel’s Google Ad spend by

4%

Using Google Ads, we grew the number of incoming phone calls by

+761%

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