The TouchStone Digital team redesigned Humphrey’s website to better align with the company’s brand identity and reorganized the layout to make it easier for users to navigate. The redesign also helped the Humphrey team add and update digital content.

We better aligned their keyword strategy for better search engine results to increase the number of new visits to the website. Blog articles and press releases were regularly published to attract more organic traffic.

In addition, we reconfigured the client’s Google Ads program to focus on proactive conversion generation and incorporated remarketing display advertising.

We also developed and implemented marketing automation workflows to continuously target users who visited specific areas of the website but had not submitted an RFQ or contact form for additional information.