By conducting keyword research and then adding the most relevant keywords to the website and metadata, we generated more traffic from potential residents in the geographic areas Embassy serves.

We worked diligently to update the location pages to ensure that content was current.

We also increased traffic to the Embassy blog by 91% (4,352 pageviews vs. 2,279 pageviews). The blog content we create is designed to serve as a valuable resource for seniors and the family members who love them. We want the audience to come back to the blog regularly for good insight. In the process, we hope to build familiarity and trust. Embassy blog topics include health, nutrition and exercise tips, how to properly disinfect areas, the benefits of different types of therapy and many others.