TouchStone Digital designed a comprehensive digital marketing plan to address the client’s various needs.

Our content creation team wrote two blog posts per month, which proved effective at attracting users. As a result, more than one-third of local web traffic originated from blog articles.

Our SEO efforts and implementation supported better search visibility and rankings for targeted keywords.

We also created a paid search campaign to generate leads for Hearing Associates. Campaigns were structured into high- and low-funnel categories. The high-funnel target audience received information about hearing aid brands and styles. The low-funnel audience was presented with ads about hearing aid accessories, batteries and new styles that might benefit their needs.

The campaigns were frequently optimized to improve ad quality scores and generate additional impressions and conversions.

Our team also published monthly promotional emails and quarterly digital newsletters. The team utilized A/B testing to refine email marketing tactics and provide a quality user experience based on the results.