Work
Client
Designetics pioneers precision and innovation in fluid dispensing equipment and systems. Serving a global clientele, their comprehensive range of products guarantees unmatched accuracy and efficiency for all dispensing needs.
Designetics and MadAveGroup have partnered since May 2022, initially collaborating on the development and implementation of a comprehensive marketing plan. TouchStone Digital led the digital marketing program, which encompassed SEO, content writing, and Google Ads management.
Upon completion and approval of the marketing plan in October 2022, TouchStone incorporated social media, email marketing, and marketing automation into our digital strategy. In September 2023, we initiated the redesign and development of the new Designetics website.
As a leader in fluid application systems, Designetics needed to enhance brand awareness and educate the market about their products and services. They also aimed to grow relationships with chemical manufacturing companies, increase quoting activity for their equipment, boost organic traffic, and improve their Google Ads click-through rate.
To address the challenges faced by Designetics, several strategic initiatives were implemented.
The user experience and content offerings on the website were improved, along with enhanced search engine optimization to boost visibility and rankings for targeted keywords.
Google Ads campaigns were effectively managed and optimized to increase marketing ROI.
A digital brand standards guide was created to ensure brand consistency across all platforms.
Marketing automation email campaigns were developed to target prospective strategic partners and educate customers and prospects about Designetics’ products and services.
Additionally, local listings profiles were maintained and optimized to support the overall marketing strategy. The new website was launched in January 2024.
Increased organic traffic by
Increased Google Ads click-through rate by
Total conversions captured through phone calls and form submissions
Year-over-year increase in organic blog entrances
Impressions from industry players in key industries
Surpassed the click rate industry average for applicator and equipment marketing automation workflows by over
Achieved
Google featured snippets for website blog content
An agency of
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