Work
Client
Croghan Colonial Bank is a trusted community bank serving Sandusky, Erie, Huron, Lucas, Ottawa, and Seneca Counties in Ohio. Committed to helping individuals and businesses achieve their financial goals, Croghan offers comprehensive financial services while prioritizing financial education, sponsorships, and community engagement.
In December 2022, Croghan partnered with TouchStone Digital to enhance their digital marketing efforts. This case study reflects the improvements made year-over-year from January to December 2023.
Croghan sought to strengthen its digital marketing strategy to drive business growth. Their key objectives included:
TouchStone Digital implemented a comprehensive digital marketing strategy to drive measurable growth across key areas.
Paid Search & Display Advertising
Email Marketing
Local Listings Management
Increase in paid search conversions year-over-year
Increase in paid search traffic
Increase in click conversion rate
Decrease in cost per conversion for Business Lending campaigns
Decrease in cost per conversion for Personal Checking campaigns
Increase in Google Display Ad clicks, achieving 124,978 clicks in 2024 (compared to 79,132 in 2023)
Increase in Display Traffic
Increase in click-through rate
Newsletter open rates averaged
in 2024 (compared to the industry average of 26.48%)
While slightly below the 40% goal, clicks increased
month-over-month, indicating stronger audience interest
Increase in link clicks
Increase in link click-through rate
Increase in post reactions
Increase in post comments
Increase in post saves
Increase in post shares
Increase in phone calls
Increase in direction requests
Improvement in average ranking position
Through a targeted digital marketing strategy, Croghan Colonial Bank improved paid search performance, display ad engagement, email marketing success, and social media interaction. These enhancements increased brand awareness and drove measurable business growth, reinforcing Croghan’s reputation as a trusted financial partner in the community.
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