Work
Client
Ardent Communities is a multi-family property management company based in Westerville, Ohio. They rent apartments, townhouses and homes around the Columbus metropolitan area. Ardent Communities pairs spacious suites with comprehensive amenities to create a luxury living experience. TouchStone has worked with Ardent Communities since April 2021.
The client wanted to boost brand awareness and attract tenants to their apartments around Columbus, Ohio. They also wanted to increase website traffic to encourage visitors to apply online and schedule tours.
Our team conducted thorough SEO research and decided the website needed restructuring to enhance search engine results. We reorganized the menu and implemented geographical search functionality for easier navigation.
We implemented paid search ads to promote their communities consistently. Ads changed based on factors like vacancies and new locations. Ardent Communities also offers monthly promotions, so we revised the ad copy to reflect the latest deals. Our strategy also included continuous ad optimization to improve lead generation.
As part of our SEO efforts, we revised the client’s local listings by updating descriptions and adding photos, website links and promotions.
We produced monthly reports on web analytics and ad results to determine the effectiveness of each campaign. TouchStone also provided recommendations based on those results and adjusted the client’s strategy as necessary.
Our content marketing plan included two monthly blogs that covered a variety of topics related to apartment living and local activities around Columbus, Ohio. We shared each blog post to the client’s Facebook profile to increase visibility.
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