Digital marketing: building relationships with your online audience.

We’ll make it easier for potential customers to find your website by employing Search Engine Optimization techniques that push your site higher in search results. We also keep up with Google’s ever-changing algorithm updates and monitor the overall health of your website so you don’t have to.

Want to drive visitors to your site quickly? Pay-Per-Click Advertising is often the right tool to make that happen. PPC ads deliver your message to your target audience as they’re searching online. Display (or banner) ads are a form of PPC that can be effective for branding and reaching top-of-the-funnel searchers. Re-targeting serves ads to people who have already clicked on your website. Those searchers are typically at the bottom of the sales funnel and closer to making a buying decision.

Merely capturing data from your website isn’t enough. Our automated marketing systems will help you nurture your leads and convert them to customers. We’ll work with you to define consumer decision workflows, and then devise marketing/sales processes that move your customers through the buying cycle.

The days of the phone book are long gone. Your customers are using search engines and local directories to find your contact information online. So, if your core customers are in your town, you need local listings optimization.

Inaccurate listings can cost you customers, but keeping those listings updated can be difficult and time-consuming. TouchStone partners with many local directories, so we can instantly update your listings. Those partnerships also help us differentiate your company from your competitors by adding specific calls-to-action to each of your listings. When coupled with other website marketing services, such as SEO and content updating, local listings optimization will improve your search engine rankings.

Our email marketing programs help you stay in front of your customers and prospects by delivering your most important marketing messages to targeted inboxes. Email marketing builds trust and brand recognition, encourages a specific response, and creates top-of-mind awareness of your company, products and services, all for pennies or less per impression.

Content marketing is the heartbeat of a comprehensive digital marketing program, yet many companies don’t have the time or resources to produce purposeful content regularly.

We’ll maintain proactive contact with you to stay current on what’s happening with your company. Then, our dedicated writers and designers will develop new and unique content that keeps your company and website relevant for visitors.

A hyper-targeted form of digital advertising, IP Targeting serves ads to specific homes and/or businesses. You just provide the addresses of the audience you want to reach. We’ll run the parcels to match IPs and then begin advertising to your targeted audience. Automated marketing systems with IP Targeting can increase prospect intelligence and are recommended for B2Bs to generate more high-quality leads for an active sales team.

Social media can be a great tool for staying top-of-mind with current and potential customers, but not every social media channel is right for every business. We’ll help you choose the channels that are best for your brand, develop and implement strategies to build your community, and create a strategy that will keep your audience engaged with your content.

Like a website, a social media profile will not develop a community without an active marketing campaign in place. We’ll work with you to develop those campaigns to grow your social presence.