How often you post to social media depends on the platform, the target audience, your content, and strategic goals.
There’s no exact formula that will guarantee social media success, but these suggestions can strengthen your online presence.
You won’t know if your social media efforts are effective if you can’t measure them or compare them to a standard. So, start by creating a strategy with goals that make sense for your business. Your plan should address questions like these:
You want your audience to get in the habit of engaging with your posts, so post regularly.
To reinforce your message, create content within a range of messaging that’s appropriate for your brand. If pictures of kitties have nothing to do with your brand or goals, don’t post them.
And remember: don’t waste your audience’s time. Give them value with each post.
It’s called social media for a reason. Use your presence on social media platforms to interact with your audience. Like and reply to comments, answer questions, and use direct messaging. Social media posts help create transparency, especially if you post your company’s service reviews.
TouchStone can optimize your social media content. Email Steve Evert or call 419-724-7311.
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